Less is more" has always been Dr. Ehrenraich’s guiding principle, applied to aesthetic treatments, personal preferences and our product line. Simplicity and minimalism hold a great impact. By stripping away unnecessary complexity, we can achieve elegance, clarity and a heightened sense of focus, leading to a more powerful and meaningful experience. The principle of "multi-functionality" is evident both in the limited number of products and in the minimal amount of ingredients used in each formulation. We avoid creating countless products for every facial area and every time of day... only the essential minimum that gets the job done. Our formulations follow the "Minimal multi-functional ingredients" principle, maximizing product effectiveness and simplicity. By combining carefully selected ingredients, our products provide hydration, nourishment, and protection, streamlining routines without compromising efficacy. Advanced manufacturing process enables waterless formulations, replacing water with potent active ingredients for concentrated benefits and reduced environmental impact. Less water means more active ingredients, improved resistance to contaminants, and a reduced need for preservatives. It also means we pay less for more! The airless pump containers preserve the integrity and effectiveness of the products over time.